Last updated: September 9, 2016
Please review this Policy before using this website or mobile app. By using this website, you are consenting to the collection, use and disclosure of your information as set forth in this Policy. If you do not agree to be bound by this Policy, you may not access or use this service.
We collect information from and about you.
We collect contact information. For example, we might collect your name and email address. We may also collect your phone number or mailing address.
We collect travel agent information. If you are a travel agent and you enroll in our travel agency loyalty program, we will collect your travel agency ID number. For U.S. travel agents who accrue certain point levels, we may also collect your social security number if required by law to do so.
We collect demographic information. We may collect information such as your gender, age and language preferences.
We collect guest stay and loyalty program information. For example, we collect information on the hotels where you have stayed, your dates of arrival and departure, goods and services purchased, special requests and service preferences. We collect information on your use of our loyalty programs, including how you earn and redeem points.
We collect payment information. For example, we may collect your credit card number if you make a reservation online.
We collect business information. For example, we collect contact and other relevant information about your business if your business enrolls in one of our loyalty programs, or if your employees or agents use a corporate account to do business with us.
We collect information you submit or post. For example, we collect feedback about our hotels and services that you submit to us. We also collect information if you apply for a job.
We collect other information. If you use our website, we may collect information about the browser you’re using. We might look at what site you came from, or what site you visit when you leave us. We may collect your precise, real-time location using GPS, cell phone towers, Wi-Fi signals, and/or beacon technology (including Apple’s iBeacon), and/or future technologies. We might look at how often you use an app and where you downloaded it. We collect this information using the tracking tools described below and in compliance with applicable local law. To control those tools, please read the choices section below.
We collect information in different ways.
We collect information that you give to us. For example, if you make a reservation online, or enroll in one of our loyalty programs. We also collect information if you contact us or participate in a promotion.
We collect information about you automatically. Where permitted by law we use tracking tools such as browser cookies and web beacons to collect information from you. We collect information about users over time when you use this website.
We may have third parties collect personal information this way. Learn more about these tools and how you can control them at www.looktobook.com/section/privacy.cookies/privacy.sidemenus. We also collect information from our mobile apps.
We get information about you from third parties. Where permitted by law, we may share information among entities within the Group or we may get from other third parties with whom we do business. We may get information from persons acting on your behalf, for example if someone makes a reservation for you. We may also get information from social media platforms and advertising and analytics providers.
We combine information. For example, we may combine information that we have collected offline with information we collect online, to the extent covered by the transactional purpose or your consent. Or we may combine information we get from a third party with information we already have.
We use information as disclosed and described here, subject to any consent required by applicable law.
We use information to respond to your requests or questions. For example, we will use your information to provide the services you request, such as to fulfill a request for a hotel reservation, and to send you a pre-arrival email, a post-departure email, or to ask you to participate in a customer survey. Where legally permitted, we may use your personal data to personalize your experience with us. We might use your information to respond to a question about your loyalty account or to fulfill a redemption request. We use social security numbers and tax ID numbers to process tax documents.
We use information to improve our websites and services. We may use your information to make our hotels, services and loyalty programs better. We might use your information to customize your experience with us. Where legally permitted, we may combine information we get from you with information about you we get from third parties.
We use information to administer our site and for internal operations.
We use information for security purposes. Where legally permitted, we may use your information to protect our company, our customers, and our websites.
We use information for marketing purposes. For example, we might send you information about new services and special offers. We might also use your information to serve you ads about our hotels, loyalty programs and offers. We might tell you about new features or updates. These might be third-party offers or products we think you might find interesting. If you register with us, we’ll send you our promotional emails. We obtain consents as required by law before marketing to you. To manage this, read the choices section below. We may also use push notifications on our mobile apps.
We use information as otherwise disclosed or permitted by law.
We may share information with third parties.
We will share information within the Group where legally permitted.
We will share your information with data processors that perform services on our behalf. For example, we share information with vendors who send emails and other communications for us. We also share information with companies that help us operate our sites or run promotions and advertisers and advertising networks that assist us in marketing and advertising our products and services. Some vendors may be located in a country other than where you live. We may also share information with analytics and search engine providers who act on our behalf.
We may share information with our business partners where legally permitted. For example, we might share information with third parties who co-sponsor a promotion. Some of these partners may send you information about product or services by mail or email where legally permitted or based on your prior consent.
We will share information if we think we have to in order to comply with the law or to protect ourselves, our customers or others. For example, we will share information to respond to a court order or subpoena, or in response to a lawful request by public authorities, including to meet national security or law enforcement requirements. Or, when required by law, we may share your information if you are the winner of a sweepstakes or other contest with anyone who requests a winner’s list. We may share information in order to enforce our Site Usage Terms and Conditions or other agreements, and to protect the rights of others. We might share if we are investigating potential fraud. This might include fraud we think has happened during a promotion.
We may share information with a successor to all or part of our business. For example, if part of our business or assets are sold, we may disclose user information as part of that transaction. You have certain choices about sharing and marketing practices.
You can opt out of receiving our marketing emails. To stop receiving our promotional emails, you can visit your account settings on the site or follow the instructions in any promotional message you get from us. Even if you opt out of getting marketing messages, we will send you transactional messages. These include responses to your questions.
You can control participation in our iBeacon program. iBeacons are electronic devices that broadcast signals that can be received by mobile devices on which one of our mobile apps is installed. If you have voluntarily installed one of our apps on your device, and if you have granted permission for the app to track your location, then iBeacons installed in our hotels may send a signal to the app on your device about the precise, real-time location of the device. The app may use this information to deliver special offers and promotions to you, at a time and place when the information is most relevant. For example, if you are in one of our hotels late in the afternoon, your mobile device may receive a signal from an iBeacon that causes the app to notify you about drink or dinner specials. As a convenience to you, receipt of the iBeacons signal and delivery of the special offer or promotion may occur even if you are not currently using the app. To make our mobile apps and services operate better, we may also collect other information based on iBeacon signals, for example, the strength of the signal between the iBeacon and your device, the duration your device is near the iBeacon, or the battery level of the iBeacon itself. To avoid having us receive or use your precise, real-time location, do not opt-in to location services. If you did opt in and have changed your mind, you may opt out of location services through your device settings or by deleting the app.
You can control tools on your mobile devices. For example, you can turn off the location services or push notifications on your phone. Choices you make are device specific.
EU and Switzerland Residents.
Inquiries and Enforcement of Compliance
Your California privacy rights.
Our sites and children.
We use standard security measures.
We store information both in and outside of the U.S.
We may link to other sites we don't control.
Feel free to contact us if you have more questions.
Carlson Hotels, Inc.
Mail Stop 8256 Attn: Privacy
701 Carlson Parkway
Minnetonka, MN 55305
© 2016 Carlson Hotels, Inc. All rights reserved.